Cross-Marketing Campaign – Pixels x Tribally Games
For the Web3 game Pixels, we developed a cross-marketing campaign in collaboration with Tribally Games, executed through eSports for Everyone. We organized live in-game events — including giveaways, flash mobs, and virtual concerts — where players could participate using their avatars. At the peak of the game’s activity, we reached over 45,000 active players. In collaboration with influencers, participants were strategically directed to the Tribally Games platform, successfully driving traffic and generating new user registrations.
Through these live events, we were able to generate up to 2,000 new subscriptions for our client Tribally Games, demonstrating the strong conversion power of immersive in-game experiences.
At the major Tribally’s Pixel Party event in the video game Pixels, we achieved an impressive milestone: over 45,000 players joined live and experienced the event together. This event clearly demonstrates the immense potential of the community and highlights how strong the connection between the game, the event experience, and its players has become.
The impact of the event was immediate and undeniable. The Founder of Tribally, the company behind the gaming platform, personally shared their excitement about the results: In just four hours, the platform experienced explosive growth — scaling from 2,500 to 4,500 users in real time. As the marketing force behind this activation, we didn’t just host an event — we delivered high-impact user acquisition at scale, driving thousands of engaged players directly onto the platform within hours.
This is what happens when community, strategy, and execution come together: measurable growth, real traction, and momentum that speaks for itself.
