Die PARTEI — Music Campaign
Campaign marketing, but different.
We didn’t want to create a traditional ad.
So we went back to the roots and produced a hip-hop music video.
Concept, beat production, and video — all from one source.
The track was performed together with comedian Serdar Somuncu.
Not a safe move — but a marketing coup.
The song reached #3 on the iTunes charts and spread fast.
Not quietly — but everywhere.
Press came naturally: Stern, Vice, HipHop.de and many more.
Not a traditional campaign. But something that sticks.